PRESS RELEASE — Monday, March 19, 2012
For Information Call Anne Peterson at 208-373-7368
or Bob Evancho at 373-7369
A stellar programming lineup highlighted by the premiere of a NATURE episode on Idaho's River of No Return, a new OUTDOOR IDAHO special on the Gem State's vast and varied geology, and the 25th anniversary performance of Les Miserables helped Idaho Public Television raise more than $1 million during FESTIVAL 2012.
IdahoPTV received 3,995 pledges that raised $1,070,000 during its 16-day fundraising campaign, which ended Sunday evening.
"FESTIVAL is a remarkable affirmation by the public of Idaho Public Television's value in our state," says Megan Griffin, IdahoPTV's director of development. "We pledge on air less than 20 days annually, and it's all because of our viewers and sponsors. When we ask, the public responds generously. By comparison, other PBS affiliates pledge more than 90 days per year. We are continually amazed at the generosity of our viewers."
Program highlights included a special premiere of the NATURE documentary River of No Return with the film's producers, Idaho residents Isaac and Bjornen Babcock, appearing live on air in Idaho Public Television's studios during breaks in the show to talk about their yearlong adventure in the Frank Church-River of No Return Wilderness Area. Also among the highlights were OUTDOOR IDAHO's Idaho Geology, A Convergence of Wonders and LES MISÉRABLES 25TH ANNIVERSARY CONCERT AT THE O2.
The amount raised during FESTIVAL 2012 surpassed its $1 million goal and keeps Idaho's PBS affiliate on track to reach its June 30, fiscal year-end goal of $3.3 million in private and corporate donations.