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Bright By Text

Because kids don't come with instructions. Bright by Text is a bilingual, nationwide text messaging service. We empower parents/caregivers with information to build nurturing care-giver child relationships, promote a child’s healthy development and improve school readiness. 

Through free tips, information, games and resources, Bright by Text is proven to build nurturing caregiver-child relationships, promote a child’s healthy development, and improve school readiness. Our bite-size and developmentally targeted content comes from research-based curriculum curated from resources such as Vroom and PBS, right to a caregiver’s cell phone. 

With our community partners, we also push out local messaging based upon a child’s date of birth, zip code and language preference. Our goals are focused on building parental confidence, competence and change caregiver behaviors to improve a child’s cognition. We are focused on whole child and whole family outcomes. 

Topics Include: 

  • Communication
  • Motor skills
  • Social-emotional development
  • Brain development
  • STEM (science, technology, engineering and math) activities
  • Language and literacy
  • Physical activity
  • Nutrition
  • Safety
  • Caregiver resilience
  • Encouragement

And lots more!

IdahoPTV has teamed up with Bright by Text to send free activities, games, and resources right to your cell phone. Messages are targeted to your child’s age and include information on child development, language and early literacy, health and safety, behavioral tips, and more.

This program, already offered in other communities around the nation, offers parents and caregivers expert tips and resources for children up to the age of eight. Interactions a child has with adult caregivers at this stage of their life set the foundation for future learning, behavior, and health. Bright by Text shares fun and easy activity ideas, positive parenting tips and resources, and information about the child’s physical development. 

To sign up, simply text the word IDAHOFAMILY to 274448. You will receive 3 to 5 short text messages per week, and each message provides a link for more information. 

Sign up for English or Spanish.

For more information, visit

Looking for some help engaging your little one? IdahoPTV has you covered. Simply text the word IDAHOFAMILY to the number 274448. Bright by Text is a free service offered in English and Spanish. Games and activities to help kids learn at home are tailored to the age of your child and texted directly to you for free 3-5 times a week. For more information visit

*Note: Internet required for linked information

Bright by Text En Espanol

Quiere juegos, consejos e información de recursos locales para padres y cuidadores de niños menores de 8? Entonces mira "Bright by Text" de la Television Pública de Idaho. Envíe por texto la palabra IDAHOFAMILY al número 274448 y le enviaremos consejos de juegos y actividades.

Additional Links

Downloadable Materials

Partner Information

If you're interested in partnering or sharing a resource, contact IdahoPTV's Family Education Specialist Florina Ruvio at


United Way
La Gran D
Idaho Children's Trust Fund
La Poderosa